Rutgers WeatherWatcher Rebrand & Graphics Refresh

With RU-TV Network being dissolved and pulling their support for the Rutgers WeatherWatcher program in Summer 2021, the program had to rebrand to remove any elements of the now-defunct TV network. As the founder and inaugural president of the newly formed Rutgers WeatherWatcher Club, I led and completed a refresh of all of the WeatherWatcher graphics in the studio’s WSI system and also rebranded the intro videos of each forecast to remove RU-TV branding and updated the brand’s look. Below is a before-and-after of many of the graphics used in WeatherWatcher forecasts and new video intros I made for the program. All of the intro videos include videos recorded (except for the hurricane satellite loop), and edited by me with the use of Adobe Premiere Pro and Adobe After Effects.

WW Graphics Update Project

WW Rebranded Intros

Regular/Fair Weather Intro

Severe Weather Intro

Winter Weather Intro

Tropical Weather Intro